Lauresa Escribano
Leading Edge Technology
The Future
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About Me.
With a passion for strategy, Lauresa specializes in spearheading AI driven programs that empower businesses to achieve unprecedented levels of efficiency and innovation. Her role involves guiding organizations through complex business landscapes, ensuring they harness the full potential of technology available to maximum return on investment. She brings over 25 years of experience in technology and leadership, cross industry expertise and is a proven thought leader, tech evangelist & strategist working with top Fortune companies.
She has a proven track record for creating high performing teams that deliver seamless end-to-end digital experiences across channels through the application of digital solutions, automation, AI, omnichannel, personalization, data and analytics to lead organizations to set the pace of technology and thrive in today's rapidly changing business environment. Most recently, she is a leader in AI, shaping the governance model, client’s priorities and driving leading edge technology. She believes in harnessing the power of AI to unlock new opportunities, fostering sustainable growth to gain a competitive edge by reestablishing the standards of what is possible. She leads organizations to achieve their vision and value through successful on-time project execution while building winning cultures and measurable success. As an expert in business agility and keeping pace with market changes, she is passionate about her client’s success.
Her experience includes a series of executive roles, where she has achieved significant customer success within global organizations. Beginning her career in programming and data, she has built a strong technical foundation. Over the past decade, she has served as an executive coach on strategy and transformation for C-suite leaders. She has developed global practices, delivery methodologies, product development approaches, go-to-market strategies, and operating models that drive historic growth for companies. Most recently, she has pioneered innovative approaches to AI, making it a reality in one of the largest organizations in the USA.
Experience
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Expert strategist and visionary that created GenAI Accelerator and product creation of Autonomous Use Case, putting Human’s at the Helm in the ‘Recipe of AI’.
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Tech evangelist leading omnichannel, personalization, marketing initiatives, digital channel strategies, UX/UI strategy, unlocking data, optimizing integrations, sales optimization, service modernization and organizational technology initiatives inclusive of the digital ecosystem.
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She is passionate about building cross functional teams, talent and driving organizational success.
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Talented and persuasive for finding new opportunities for the application of AI, approaches to product development, uncovering new market opportunities within existing technology infrastructures and ensuring the north star set by executive leadership is achieved.
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Has a proven track record to transform businesses and implement strategic roadmaps building a customer journey that can be achieved in smaller, faster pieces to revolutionize customer experience, technology platforms and digital experience.
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Brings depth of knowledge on organizational transformation initiatives and can help drive change to align teams and technology initiatives to organization goals.
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Exceptional at motivating teams & organizations to achieve their vision by understanding how to implement key decision making activities and translate the ‘business language’ into working technology features and products.
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Expert in structuring enterprise projects with a proven track record for success with global teams implementing ways that work in the uniqueness of the team dynamics and the program objectives.
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Understands business problems and opportunities and recommends solutions that enables the organization to achieve its goals driving a successful track record for flawless project execution.
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Utilizes exceptional communication skills and can bridge the gap between clients, internal and external worldwide teams, management, multiple organizations, and strategic business partners to deliver solutions.
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Strongly believes in the principles of continuous learning and strong mentorship across program teams.
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Confident & decisive under stressful conditions with a proven record of excellence & dependability.
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